September 18, 2013
For the full article, click here: Market Wired
Entertainment icon Donny Osmond and his wife Debbie are set to launch their own branded line of home furnishings with Clique Here Inc. out of Atlanta, GA, designated as the exclusive rights holder for the brand. The brand will launch globally in key product categories including bedding and bath, home furnishings and décor, flooring and rugs, textiles, lighting, outdoor living, kitchenware, tableware and various categories of home improvement in the last quarter of 2013.
Millions worldwide have a lifetime of experience with Donny Osmond and his five decade spanning career in music, television, theatre and film. He is more than a memory for these millions… he is an aspirational icon of family life, hard work, and happiness at home. The new home line encapsulates the very essence of trust, goodness, excellence, and familiarity and delivers brand qualities as ageless and engaging as Donny himself.
Commenting on his reason for launching his first branded product line, Osmond says, “Home is my haven. A place where my life is really lived, a destination filled with love, laughter and everything that comes with 35 years of marriage to a wonderful woman and 5 terrific kids. The substance of family, heritage, and home are the most important things in my life. My wife, Debbie, and I are eager to share our new home furnishings line as an expression of our commitment to these values.”
The brand’s design statement is steeped with heritage and enriched with modern flair to give personality to textured neutrals and color accents. Donny’s intimacy with the consumer, combined with product personality provides the basis for brand strategies.
Clique Here executive, Deb Wallace, is honored to be representing the Osmonds; “Donny is one of the most beloved entertainers of all time. Donny and Debbie represent family, home, and a quality of life with unparalleled consistency. Millions of consumers everywhere recognize and strive to embrace those characteristics. This brand delivers that emotional connectivity.”